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Caro is thinking out loud

Your product title is your first chance to sell your product and make a good impression

A product title can make or break your sales numbers. A good title can catch the attention of your audience and make them intrigued. A bad title can mean they click away onto the next product.

A good title should be:

  • Memorable: You want your buyers to tell their friends about your product and have your title be easy to remember when they search for it later.
  • Informative: potential customers shouldn’t have to do research to figure out what your book is about.
  • Short: Shorter titles are more memorable. You can have a subtitle on your product cover to further clarify what your product provides and use important keywords.
  • Easy to find: Includes a few keywords that you want to rank in search for. Easy to say and spell, so people can search for it and tell their friends.
  • Unique: Do your research and make sure your title doesn’t have too much competition with similar products.
  • Shows buyers the results of buying your product: What will happen for the buyer’s life if they purchase your book? What results will you provide for them? What is the transformation the buyer will go through?

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